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Find Scoop.it tips for content curation to improve your digests and promotion. Click image or title to see full post. http://scoopit.pegcorwin.com. RSS Feed http://www.scoop.it/t/tips-on-how-to-use-scoop-it/rss.xml
Curated by Peg Corwin
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Scoop.it!

WHAT IS Scoop.it?

Discover Scoop.it a new curation platform. With Scoop.it, be the curator of your favorite topic.
Peg Corwin's insight:

Check this quick intro to Scoop.it.

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Will Abbott's curator insight, May 23, 4:31 AM

Quest 4 , mission 4

With the using of scoop.it I have experenced a new way of finding information and gathering to one website , this then can be shared with others for their own viewing , this makes for easy media sharing of relevant information a very good way of informing those with no knowledge of the topic at hand . This is a good tool that assists in sharing new techniques that are avail in my profession and even some of the results from those tecniques .

Steve Whitmore's curator insight, August 14, 6:55 AM

Scoop it is awesome.  It is how I stay organized and share with others.

Scoop.it!

Are You Sharing Other People’s Content? Here’s How to Do it Right

Are You Sharing Other People’s Content? Here’s How to Do it Right | Scoop.it Tips | Scoop.it
Let’s face it — continuously coming up with new and fresh content to keep your email readers, followers, and fans engaged isn’t easy. It may be part of the
Peg Corwin's insight:

Practical advice on how share the content of others - how to curate -  effectively.


Good tidbit:  "Pick a quote from the content you want to share and use it to highlight why you think it’s a good read."


The temptation is great to just share the link alone, but giving your opinion or asking a question is a best practice.  Do you share the content of others?  How often?

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Scoop.it!

3 Ways to Generate Leads through Content Curation

3 Ways to Generate Leads through Content Curation | Scoop.it Tips | Scoop.it
Integrating lead generation in your content strategy brings a measurable KPI that is aligned with any business’ #1 strategic objective: growing revenue.
Peg Corwin's insight:

Add lead gen forms, use a call to action in your header, and add trackers for remarketing.

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Scoop.it!

Scoop.it - Tip of the Week! Infographics #scoopittip #contentcuration

Scoop.it - Tip of the Week! Infographics #scoopittip #contentcuration | Scoop.it Tips | Scoop.it

As a long time Scoop.it user I have scooped 1000′s of articles, videos, photos and graphics. Nothing out performs in the “Share Factor” like infographics. Read more on MarketingHits blog


Via Brian Yanish - MarketingHits.com
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Brian Yanish - MarketingHits.com's curator insight, March 22, 5:37 PM

I hope you enjoy my first "Scoop.it Tip of the Week"

Please rescoop & share and I'll bring you more!

Thanks Brian

John Thomas's curator insight, March 25, 6:45 AM

Beautiful tip from Brian Yanish of Marketing hits that illustrates how important Infographics are and how they help in getting rescoops and thereby spreading your brand message widely. 

Georges Millet's curator insight, March 26, 2:42 AM

Visual collaboration is the key and Infographics are the baits...

Scoop.it!

Why I Don't Like Scoopit Links on Twitter II [Robin Good & Scenttrail Conversaton]

Why I Don't Like Scoopit Links on Twitter II [Robin Good & Scenttrail Conversaton] | Scoop.it Tips | Scoop.it

I’m seeing more Scoopit links in my Twitter stream and I’m not crazy about it.  Sure it’s quick and easy to share with Scoopit.  But it not quick and easy to consume. For me it's all about the econ...

Marty Note
If you missed I don't Like Scoop.it Links I, here's a link:
http://sco.lt/5ZrOcb

First post prompted a great note from my curator mentor coach Robin Good:

« Marty, I can't agree more. I hate it myself when I see Scoop.it links in my Twitter stream because I know that most of the time it's a lame post with next to no content leading me somewhere else.

I think this is part of the culture of Scoop.it, and the only ones that can change it significantly are those who direct and promote its editorial and marketing policy.

Until you promote a tool like Scoop.it as a tool to save time and produce more content, target it to novice content marketers, and don't moderate actively what you showcase (like Flipboard or Medium do), you can't expect a different kind of outcome. I may be wrong but this is the impression I get. What's your take Marty? »

Yes, but
I agree with Robin much more than I disagree. Points of agreement include:

Agree 80%

* Difficulty of Creating Branded Curators on Scoop.it due to little or no "SHOWCASE".
* Spam control on backs of curators.
* Difficulty of building community on Scoop.it due to the first bullet.

Disagree 20%

* Adding Google authorship signals a desire by Scoop.it to share back value of the commons making Scoop.it UNIQUE in social nets / tools.
* No commons is constructed as much as guided, influenced and moved like weather or a wave at a football game.

The disagreement 20% speaks to the highly distributed nature of any commons. When content is coming in from pirates and the navy then content cherished, featured and held up as examples creates powerful social signals.

This very TINY balancing beam is where cutators and editors of any commons must excel. Too heavy a hand and free discourse is squashed. Too light a hand and the commons (substitute community if it makes it easier to understand lol) can't find or share its spirit.

Robin is successful because he is creative, intelligent and generous. Robin's skills mean he can be successful anywhere, so finding ways to partner with Robin, giving Robin (and Michele, Jan, Karen and Brian) "jobs" or defined roles would help shore up the GOOD and so decrease chances for the BAD to run amok.

This "Showcasing" is a fine art since it too walks a fine and tiny beam between elitist and populist. When Robin hit 1M views on Scoop.it I would have been tempted to have a much bigger party (lol). The key push and pull between curators and any commons is how much value will be shared with the sharecropping contributors.

When Robin and then Ana-Christina right behind him passed a million views I would have stopped time a little to interview them, qualify their tactics and strategies and in so doing call attention to a tool capable of helping a sharecropper reach a lot of people.

For me, the third act of any commons is always "Review the Reviewer" or Brand the Curator (in Scoop.it's case). Who gets that? Red Bull gets it. I think FlipBoard does too though Robin has more experience there than me (recent innovations make me want to go back and check it out).

Tools, like life itself, aren't permanent fixtures. As Scoop.it crosses this next chasm it walks a tight rope across the Grand Canyon and competitors such as FlipBoard are generating lots of wind. The Scoopit team is smart and they must sense a pivot is upon them. Personally I want to help. In for a penny...:). Marty

 


Via Martin (Marty) Smith
Peg Corwin's insight:

Follow this debate about Scoop.it curation, in particular, sharing scoop.it links without significant original commentary.



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Karen Dietz's comment, August 22, 11:07 AM
Right on Marty! I'm re-scooping this as a way to help that learning along about how to really use Scoop.it well and leverage it.
Karen Dietz's comment, August 22, 11:07 AM
Right on Marty! I'm re-scooping this as a way to help that learning along about how to really use Scoop.it well and leverage it.
Karen Dietz's curator insight, August 22, 11:25 AM

FYI Folks -- I trust that the reviews I write about the articles I curate help people along in their business storytelling journey. I know that there are many curators out there who do not add reviews/comments to the articles they highlight. 


As a result, Scoop.it and other curation sites are getting a backlash because audience members are tired of getting a link to an article that brings them to Scoop.it, and then requires another click to get to the article. Now I know that is annoying. And there is nothing of value offered between clicks.


Marty's response to the original blog post is right on. Read it along with all the other comments. Truly illuminating.


Other than a rant for me, what's the value of this post to you and business storytelling?


Namely this -- no matter what medium you use -- blogging, curating, digital storytelling -- make sure you are actually adding value for your audience. Expand their knowledge, give them tools, show them how, and offer your excellent insights. The stories you share have to connect to your audience in these ways. Anything else is a waste.


All of these posts and reviews add up to telling your story in a big picture way. So thanks Marty for addressing this issue, and reminding us about principles for quality curation. I've learned a lot from both you and Robin!


Karen Dietz

Scoop.it!

Search Engine Optimization in Pictures - VIDEO

Our guide to the awesome world of SEO - simply put we say "Make Good Stuff!" For more information about Climbing Trees, visit www.climbingtrees.com or call 0...
Peg Corwin's insight:

Cute little video that explains SEO basics like title tags and the importance of good content.


If you like this scoop, please consider a thumbs up or share.

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Elliot Walker's curator insight, February 5, 8:07 AM

It's easy to get lost in the technicalities of SEO. So it's refreshing to see this cute little video which lays out the basics of SEO very simply. It's well worth a watch.

The core message in this video is to 'Make Good Stuff'. Now that may seem obvious but many people lose sight of this as they try to optimise or over-optimise their sites for search engine ranking. So instead of getting sidetracked by the latest on-site tricks and ingenious link-building techniques it would be wise for most website owners to concentrate first on making their website good.

This reminds me of the old marketing maxim 'keep it simple, stupid' or KISS. It doesn't take a genius to work out that a good, valuable website should be the basis of your campaign. If this is achieved all else will follow.

If a website is good, useful, informative or inspirational, more people will visit it, more people will link to it, more people will share it with their friends, so even more people will visit. This will all help improve search engine rankings.

Yes, you still need to optimise your title tags, text and images. Yes, you still need to promote the site. But if you concentrate on making the website 'good' in the first place, your efforts will be rewarded many times over in the long run.

So remember to 'keep it simple' and 'make good stuff'.

If you like this Scoop, please like or share.

For more information on SEO visit this page.

Scoop.it!

CONTENT CURATION - Why There Is A Curatti In Your Future

CONTENT CURATION - Why There Is A Curatti In Your Future | Scoop.it Tips | Scoop.it
Great conversations with Guillaume Decugis, Mark Schaefer, Phil Buckley, Mark Traphagen & others last week convince me there's a Curatti in our future.
Peg Corwin's insight:

Conclusions from three pros on CONTENT CURATION:

:

 - "The best content on your websites is THEIRS not YOURS.
 - Internet marketing moves to 90% curation, 10% creation.
 - There will be content & User Generated Content (UGC) “Shocks”.
 - Websites who tell, share & curate the best stories win.
 - Websites who value & gamify UGC will attract great storytellers.
 - The Curatti.com multi-author, multi-thread content marketing model works."


In my opinion, there is tremendous value in bringing together relevant and useful content for your audience and trying to make it easier to use. 


If you like this scoop, please consider a thumbs up or share.

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Peg Corwin's curator insight, February 1, 11:42 AM

Conclusions from three pros on CONTENT CURATION:

:

 - "The best content on your websites is THEIRS not YOURS.
 - Internet marketing moves to 90% curation, 10% creation.
 - There will be content & User Generated Content (UGC) “Shocks”.
 - Websites who tell, share & curate the best stories win.
 - Websites who value & gamify UGC will attract great storytellers.
 - The Curatti.com multi-author, multi-thread content marketing model works."


In my opinion, there is tremendous value in bringing together relevant and useful content for your audience and trying to make it easier to use. 


If you like this scoop, please consider a thumbs up or share.

Scoop.it!

Soovle - Let the web help.

Soovle - Let the web help. | Scoop.it Tips | Scoop.it
Search suggestions and completions from the top providers on the internet. Easy to use, fast and efficient. Hit the right arrow to change engines, and use your arrow keys to search without all the typing.
Peg Corwin's insight:

COMMONLY SEARCHED PHRASES from multiple search engines, courtesy of Soolve.


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Scoop.it!

SEO - Stop trying to please Google with SEO and start properly hyper targeting your audience

SEO - Stop trying to please Google with SEO and start properly hyper targeting your audience | Scoop.it Tips | Scoop.it
Richard Baxter is the CEO and founder of SEOgadget, a creative agency specialising in Technical SEO, Conversion Rate Optimisation, Content Creation and Link Building in competitive ...
Peg Corwin's insight:

Learn how to hype target appropriately and find tools to help.  


==> "Hypertargeting is the new SEO."


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Scoop.it!

6 Things You Didn’t Know You Could do with Scoop.it: Part III

6 Things You Didn’t Know You Could do with Scoop.it: Part III | Scoop.it Tips | Scoop.it
The Scoop.it platform has been a perpetual work in progress for over two years. During that period, we’ve had lots of exciting accomplishments and releases, and it’s no secret that some features have remained hidden in the shadows.
Peg Corwin's insight:

Learn how to use Scoop.it to showcase your personal portfolio.


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Scoop.it!

Google Hummingbird & The Keyword: What You Need To Know To Stay Ahead

Google Hummingbird & The Keyword: What You Need To Know To Stay Ahead | Scoop.it Tips | Scoop.it
On September 26, Google told participants at its 15th anniversary event it had a new algorithm impacting more than 90 percent of searches worldwide. They c
Peg Corwin's insight:

What still matters in GOOGLE SEARCH, after the dust clears?


 - Mobile SEO
 - Structured Data Markup
 - Google+
 - Links
 - Keyword Optimization & Content Creation

Click to learn more and how your business can take advantage of it.


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Scoop.it!

The Revamped Scoopit Interface: Sharing Ideas That Matter Even More

The Revamped Scoopit Interface: Sharing Ideas That Matter Even More | Scoop.it Tips | Scoop.it
TweetI’m a long time fan and supporter of Scoop.it and quite honestly I think it’s the best content curation platform available on the web today.
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Ileane Smith's comment, October 17, 2013 3:31 AM
Thank you Peg!
Scoop.it!

Behind the Update: Scoop.it Interest Channels and More Action

Scoop.it, the leading social curation publishing platform for individuals and businesses, released significant updates to their Web application today with ne...
Peg Corwin's insight:

New update combines the relevance of search and the discovery of social media on one platform.


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Scoop.it!

Top 20 Marketing Topics On Scoop.it For Content Syndication

Top 20 Marketing Topics On Scoop.it For Content Syndication | Scoop.it Tips | Scoop.it
Content syndication is the process of promoting your content to ensure that all your great writing efforts do not go to waste on you website
Peg Corwin's insight:

See especially the ending tips on content syndication.  


Sample tip - "Promote the topics that your submitting to on your site or others.  Its all about giving back to people who are giving to you."

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Scoop.it!

Use Scoop.it to Market Your Brand & Generate Leads! @scoopit #marketing #branding

How http://www.marketinghits.com uses Scoop.it to market it's brand and generate leads. You can too!!!


Follow and view my Scoop.it custom templates here.

@Brian Yanish - MarketingHits.com


Need help with your Scoop.it branding?

Email Brian Yanish ideas@marketinghits.com


Via Brian Yanish - MarketingHits.com
Peg Corwin's insight:

Great tips on how to use Scoop.it illustrated by the scoopers own Scoop.it platform.  Learn visually how custom headings and lead gen forms work to bring you biz.

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Karen Dietz's comment, August 23, 3:35 PM
Great piece Brian! Thanks for doing it.
Brian Yanish - MarketingHits.com's comment, August 23, 3:39 PM
Thanks Karen. It's great what we can do now with the new templates.
Scoop.it!

Scoop.it Tip of the Week - POWER OF THE RESCOOP!

Scoop.it Tip of the Week - POWER OF THE RESCOOP! | Scoop.it Tips | Scoop.it

We are all starting to understand the importance of social sharing.


Scoop.it rescoops is sharing in overdrive!

 

When you rescoop another Scoop.it users post, the benefits get multiplied for both you and person who scooped the article first.

 

Rescoop, add insight and grow your community!


Via Brian Yanish - MarketingHits.com
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Emmanuel 'Manny' Gigante's curator insight, April 15, 11:31 AM

#grew myaudience   :)
)

ZAP s.a.'s curator insight, April 29, 8:40 AM

It's a good advice for all of us. Share, rescoop and get multiplied answers.

Nikky SIngh's curator insight, May 15, 1:28 AM

seeing the importance of scoop it with this article , i think i can use this to show the importance of social sharing and emphasize how scoop it and other social media sites are important in then IMC process and how it has to be utilized in todays world (week 9)

Scoop.it!

20 Favorite Content Curators on Scoop.it Are #MustFollows

20 Favorite Content Curators on Scoop.it Are #MustFollows | Scoop.it Tips | Scoop.it

20 Scoopiteers who've taught me more than I can repay in one lifetime about #contentmarketing and #contentcuration are #MustFollows :

@Robin Good

@maxOz(Michele)
@Ally Greer

@Ana Cristina Pratas

@ janlgordon

@Brian Yanish - MarketingHits.com

@Karen Dietz

@malek

@Thomas Faltin

@Jeff Domansky

@Alex Butler

@The Fish Firm

@massimo facchinetti

@Giuseppe Mauriello

@Mariano Pallottini

@Jesús Hernández

@Guillaume Decugis

@Cendrine Marrouat - www.socialmediaslant.com

@Neil Ferree

@Jesús Hernández

@Peg Corwin


Via Martin (Marty) Smith
Peg Corwin's insight:

Improve your Scooping by following these people on Twitter and Scoop.it too!

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malek's curator insight, June 24, 8:18 AM

@Neil Ferree You made my day again.

massimo scalzo's curator insight, June 25, 12:56 AM

Marty Smith gives us a list of persons who know HOW....We can take a look at thema and see how they curate Content. Thank you Marty!

Rémy Ginoux's curator insight, July 10, 3:21 PM

Possible Inspiring readings for Summer Vacation...

Scoop.it!

Launching Scoop.it for Google+: authorship and posting to Google+ Company pages

Launching Scoop.it for Google+: authorship and posting to Google+ Company pages | Scoop.it Tips | Scoop.it
Peg Corwin's insight:

Scoop.it now has added Google+ Company pages and Google+ authorship for Scoop.it profiles.  Read all about how both work.


If you like this scoop, would you consider a thumbs up or share?

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Scoop.it!

Sustainable SEO Methods - Before and Now INFOGRAPHIC

Sustainable SEO Methods - Before and Now INFOGRAPHIC | Scoop.it Tips | Scoop.it
It is getting harder to correctly rank in search engine because Google keeps changing the goal-posts, and now they have released the Google Hummingbird update the search engine is supposed to evolve of its own accord.
Peg Corwin's insight:

Nice before and after for SEO TECHNIQUES, in an infographic.


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Scoop.it!

CURATION - Scoopit Curation on your Facebook Timeline

CURATION - Scoopit Curation on your Facebook Timeline | Scoop.it Tips | Scoop.it
When you’re passionate about something, can the Facebook timeline be a good representation of your digital self?
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Peg Corwin's curator insight, January 15, 2:18 PM

The curation platform SCOOP.IT announced their new Facebook Timeline integration. "By turning it on (it’s optional of course), your Facebook Timeline will be automatically updated in real time whenever you curate new content."


If you like this scoop, please consider a thumbs up or share.

craig daniels's comment, April 10, 12:07 PM
I don't use this integration as I don't find it engaging or attractive at all.
Scoop.it!

Scoop.It for SEO – A New World of Curation [Infographic]

Scoop.It for SEO – A New World of Curation [Infographic] | Scoop.it Tips | Scoop.it
It's the backbone, the nerve centre, as well as the driving force when it comes to the online world.
Peg Corwin's insight:

How Scoop.it can build your community and add authority to links you scoop from your own website, as well as build your online reputation.


It has worked for me.


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Scoop.it!

Add Scoopit Topics as Linkedin Projects, with Hyperlinks

Add Scoopit Topics as Linkedin Projects, with Hyperlinks | Scoop.it Tips | Scoop.it
Peg Corwin's insight:

Linkedin allows you to list and describe projects, and to create hyperlinks to them.  Why not add your Scoop.it Digests as individual projects and link to them directly?  


Notice above that I also added the RSS feed for each, in case people wish to follow them that way.


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Scoop.it!

Integrating with LinkedIn Company Pages – the Untapped Opportunity for SMBs

Integrating with LinkedIn Company Pages – the Untapped Opportunity for SMBs | Scoop.it Tips | Scoop.it
Several studies have shown that small and mid-size businesses massively use social media as a digital marketing tactic. But at Scoop.it we wanted to take it a step further: how do small and mid-sized businesses use social media?
Peg Corwin's insight:

Now create and share updates with followers of your Linkedin Company Page using Scoop.it.


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Scoop.it!

SOURCES - 6 things you didn’t know you could do with Scoop.it: Part II

SOURCES - 6 things you didn’t know you could do with Scoop.it: Part II | Scoop.it Tips | Scoop.it
The Scoop.it platform has been a perpetual work in progress two years now. During that period, we’ve had lots of exciting accomplishments and releases, and it’s no secret that some features have remained hidden in the shadows.
Peg Corwin's insight:

Learn how to customize sources of suggestions by website feed, keyword, or twitter user.


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Scoop.it!

QUICKSTART GUIDE - The 5 Minute Guide to Shine on the Web with the new Scoop.it

The 5 Minute Guide to Shine on the Web with the new Wednesday, October 2, 13
Peg Corwin's insight:

Slideshare on how to use new Scoop.it changes to your advantage, or to introduce you to the platorm.


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Scoop.it!

How to search Scoop.it sites ~ On Blogging and Social Media

How to search Scoop.it sites ~ On Blogging and Social Media | Scoop.it Tips | Scoop.it

by Nik Peachy

 

"Scoop.it is a great platform for curating web based content and collecting together your own portfolio or reading lists to share with the world. One of my major problems though with Scoop.it, used to be finding the articles and links I had saved and searching for useful articles on other Scoop.it.

"My Scoop.it sites

Learning technology newsTools for learnersCommercial software and apps for learningMy portfolio


"I'm happy to say that Scoop.it  have solved this problem and added a 'Filter' feature to help users search the sites. You can watch this tutorial and see how it works."


Via Jim Lerman
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Jim Lerman's curator insight, August 22, 2013 8:21 PM

Peachy offers his own useful video tutorial on searching Scoop.it.